# Manage preferences

To let your recipients manage how they receive emails from you, you can use the `{% raw %}{{ manage_preferences }}{% endraw %}` variable. It will be replaced by a special link that Mailmeteor uses to handle preference requests. You can insert it anywhere in your email body, in any campaign.

Once you've sent your emails, Mailmeteor automatically converts `{% raw %}{{ manage_preferences }}{% endraw %}` into a unique link for each recipient, so they can manage their own preferences for your emails.

## What does the manage preferences page look like?

Whenever a recipient clicks the manage preferences link, they are redirected to a page that looks like this:

<figure><img src="https://mailmeteor.com/assets/docs/manage-preferences-page.png" loading="lazy" alt="Manage preferences page"><figcaption></figcaption></figure>

From this page, recipients can toggle two options:

* **Accept emails**: if turned off, this has the same effect as unsubscribing. Mailmeteor will no longer send this recipient any of your future emails or follow-ups.
* **Email tracking**: if turned off, Mailmeteor will stop recording opens and clicks for this recipient. Their contact will then show a [DoNotTrack](https://mailmeteor.com/docs/contacts/do-not-track) badge in the Dashboard.

{% hint style="info" %}
If you send yourself a test email, the manage preferences link will redirect you to a generic page. It's normal if you don't see the real page in this case.
{% endhint %}

## Tracking consent

By default, Mailmeteor tracks opens and clicks for every contact, unless they turn off **Email tracking** themselves from the manage preferences page and get the Do Not Track badge.

If you'd rather ask for consent upfront, turn on **Require consent before tracking emails** in your [Tracking settings](https://dashboard.mailmeteor.com/account/tracking). With this setting turned ON, Mailmeteor only adds a tracking pixel and personalized links for contacts who've explicitly granted consent. Contacts who opted out or haven't given consent yet are excluded automatically.

<figure><img src="https://mailmeteor.com/assets/docs/account-setting-tracking-consent.png" loading="lazy" alt="Require consent before tracking emails setting"><figcaption></figcaption></figure>

In some countries, local laws may require you to turn this setting on.

## Going further

{% content_ref url="../../contacts/do-not-track.md" %}
[do-not-track.md](https://mailmeteor.com/docs/contacts/do-not-track)
{% endcontent_ref %}

{% content_ref url="unsubscribe-link.md" %}
[unsubscribe-link.md](https://mailmeteor.com/docs/campaigns/advanced/unsubscribe-link)
{% endcontent_ref %}